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Manager, Brands & Advertising

Brands and Communications

  • Reference number: MTN-MKTADTRACK008-24
  • Job type: Permanent
  • Accra
    Greater Accra
  • Organisation Name: MTN Ghana
  • MTN Level: 3
  • Posted: 22 Nov 2024

Job requirements

Job Requirements (Education, Experience and Competencies)

Education:
A Bachelor’s Degree in Marketing, Social Sciences or a related field of study.

Experience:
5 years in Brand and Integrated Marketing Communication operations. With at least 3
years in a supervisory role

Professional/Technical competencies:
• Analytical
• Negotiation Skills
• Media Relations Management
• Public Relations Management
• Marketing & Sales Acumen
• Stakeholder Relations Management
• Telecommunications Business Savvy
• Microsoft office suite

 

Skills / physical competencies:
• Ability to manage conflict, accountability, self, and team performance.
• Innovative, takes initiative, result oriented and develops self consistently.
• Strong leadership skills, customer centric, and very collaborative.
• Trustworthy, integrity and ethical in dealings.
• Ability to focus on priorities and plans manages and monitors work effectively.
• Good written and verbal communication, presentation Skills,
• Consultancy and facilitating skills.
• Global thinker and Problem-solving abilities.
• Ability to handle issues with tact and diplomacy.
• Ability to manage own time and workload and juggle conflicting priorities.
• Professional approach with a can do attitude.

General working conditions
• Anywhere/Anytime work/ Ability to manager self/Personal accountability.

How to Apply:

Qualified Applicants should indicate Ref number: MTN-MKT-ADTRACK008-24)
• the email subject and ensure that CVs are saved in their names.
• Values are the core of MTN’s Culture, our five values called “Live Yéllo” is the force
that unites and inspires each of us to make an impact that matters in the world mit
250 words).
• Qualified Applicants should send their Curriculum Vitae and write up by 27th November, 2024 to: MTNGhanaRecruitment@mtn.com
• Only shortlisted applicants will be contacted.

Job description

Job description Job description

Responsible for the development of traffic management of brand and product and services
creatives to ensure achievement of MTN Ghana Marketing Communication KPI.

 

Context :
• Evolving Digital Telecommunication business and business models.
• Multiregulated environment.
• Increasing demand for digital experiences and data-driven decisions to keep up with
customers.
• A shift from share of market to share of life.
• Evolving business models and partnership management.
• Brand Reputation
• Increasing traditional and non-traditional competitors complimented by growing price wars.

 

Key tasksKey tasks
  • Develop and implement tactical creative strategy
  • Liaise with all commercial divisions to brief agency (creative, digital and media
    present) – Manage briefing sessions with creative, digital and media agencies
    present and sign off brief on time.
  • Traffic Management of creative development with agreed priority – Agree brand
    priorities with key stakeholders and deliver to agreed schedule
  • Liaise with Trade Marketing team and all other internal stakeholders to provide
    creative support and ensure adherence to brand CI in all communications (internal &
  • External Understand support required for BTL executions and provide support
  • Understand what is required from all stakeholders relating to brand and advertising
    and provide adequate support
  • Manage the provision of creative support for BTL activations
  • Manage traffic flow of creative development from Creative Agency side to break all
  • campaigns on time Submit regular timely reports and recommendations to ensure
    targets are met.
  • Agree clear communications schedule with all key stakeholders and place per plan.Understand brand CI and ensure adherence of all relevant stakeholders.
  • Effectively manage creative agency by setting and monitoring clear KPIs on an
    annual basis.
  • Manage contract negotiations with agencies and ensure contracts with agencies are
    up to date.
  • Ensure opex spend is within approved budget limits.
  • Ensure all creatives are duly signed-off and comply with MTN communication
    standards and CI. Agree clear WOW with IT and other stakeholders.
  • The duties listed are not exhaustive and may be varied from time to time as dictated
    by the changing need of the business. The post holder will be expected to undertake
    other duties as appropriate and as requested by his/her manager and Head of
    Department.